University of Heidelberg

Conference

Conference "Rethinking Trends" (November 2008)

Talks/Seminars

• Prof. Holger Rust (July 2009): talk and panel discussion “Zukunftsillusionen. Kritische Auseinandersetzung mit der boulevardesken Trendforschung und wissenschaftliche Alternativen einer professionellen Zukunftsforschung”
• Jennifer Altehenger, Nora Frisch, Sebastian Gehrig, Sun Liying, Petra Thiel (July 2009): panel on Trends at the International Meeting of the Popular Culture/American Culture Association in Turku
• Prof. Jeffrey Wasserstrom (October 2009): lecture “China Beat – Mega-Events and Recent Trends in Transcultural China” plus comments and advice on B 12 members individual projects which were presented in a joint workshop with the Popular Culture Research Group
• Prof. Chua Beng Huat (November 2009): lecture and workshop “East Asian Pop Culture – A Trend Report and Agenda for Research”
• Prof. Michel Hockx (December 2009): discussion of the first draft of the ejournal/published volume introduction
• B12 and B2 Creative Dissonances (January 2010): session on “desire” at the RA B retreat in the Black Forest
• Dr. Sigrid Schmid (July 2010): workshop "Trends for Brands: Trendmanagement als Markenführungstool"
• Prof. Susan Ingram (October 2010): lecture and workshop“Cosmotrash as Trend: The Gl-urban Fashion Space of the New Europe”
• Prof. Youna Kim (November 2010): lecture and workshop “Media, Gender, and Identity: A Non-Western Perspective”  
• Prof. Michel Hockx (June 2011): lectures "Chinese Writing and the Field of Electronic Literature: Spaces, Communities, Practices"; "Moving Targets: The Travelling Poems of Wu Xinghua (1921-1966)"
• Preparatory workshops (July and Septembe 2011)

Reward

Poster Prize for B 12 poster presentation “Trends on the Move” at the Cluster Annual Conference (October 2010)  

Completed PhDs since our application in 2008

• May, Jennifer (2008). “Source of Authority: Quotational Practice in Chinese Communist Propaganda.”
• Huang, Xuelei (2009). “Commercializing Ideologies. Intellectuals and cultural production at the Mingxing (Star) Motion Picture Company, 1922–1938.”
• Frisch, Nora (2010). “Coca-Cola – ein chinesischer Mythos? – Über Erscheinungsformen und ideologische Aussagekraft politischer Mythen in kommerzieller Fernsehwerbung in China (1989–2009).”
• Altehenger, Jennifer (2010, disputation in December). “Love, Law, and Legality: Marriage Law Campaigning in the Early People's Republic of China.”
• Cora Jungbluth (2011). "走出去 Go out! Political, Economic and Intercultural Aspects in the Internationalisation Process of Chinese Enterprises” (defense of thesis: 07/2011)
• Sebastian Gehrig (2011). “Coping with the Present. West German Elites and the Search for State, Society, and Self" (defense of thesis: 10/2011)

Since the beginning of the project, three members have taken up positions outside of Heidelberg (Huang Xuelei at the Academia Sinica, Taiwan; Jennifer Altehenger at the University of Oxford, GB; Harvard University, USA; and Cora Jungbluth at the University of Freiburg).