University of Heidelberg

RETHINKING TRENDS

Thursday, Nov. 27, 2008

8:45-9:15 Registration

9:15 Welcome

9:45-11:00 Presentation by Peter Waibel, Alexander Binder (Jung v. Matt / Stuttgart):

The practioners’ view on trends

11:00-11:30 Tea + Coffee

11:30-13:00 Panel 1: Trends in Visual Culture 1: Magazines

Session chair: Sebastian Gehrig

-      辣妈, 黄脸婆, hot moms, Heimchen am Herd, Rabenmütter et al. – on trendy supermothers in international women’s magazines (Annika Joest)

-      Popularizing “luoti” in China? The trend of body culture in Beiyang huabao (1926-1937) (Sun Liying)

Session discussant / Methodological Issues: Tina Chen

13:00-14:00 LUNCH: German style “Brotzeit” as styled by Sinologists

14:00-16:00 Panel 2: Trends on the Market: Books, Fast-Food, and Washing Machines

Session chair: Jennifer Altehenger

-      Creating a Chinese “Miele”? Asymmetries in consumers‘ perception of Chinese and German brands (Cora Jungbluth)

Discussant: Judith Hufnagel

-      Coffee, Fast Food and the Experience of xiaozi Romance – Branding and Marketing Trends in Popular Contemporary Chinese Literature (Lena Henningsen)

Discussant: Nic Leonhardt

-      Pippi, Potter & Co.: Tracking Trends and Brands on the International Children's Book Market (Petra Thiel)

Discussant: Christiane Brosius

16:00-16:15 Tea + Coffee

16:15-18:00 Keynote speech: Stanley Rosen (Los Angeles)

Internationalism, Nationalism and Pragmatism: Changing Values of Chinese Youth and the Rise of Materialism and the Middle Class in China

19:00 Conference Dinner at Shanghailou 上海楼: Chinese food prepared in Europe

Friday, Nov.28, 2008

9:00-10:30 Panel 3: Trends in Politics 1: Propaganda Session chair: Sun Liying

-      Trends in Quotation – The case of “Seeking Truth from Facts” (Jennifer May)

-      Manufacturing a popular political trend. How Mao Zedong became a political icon in West-Germany during the 1960s and 1970s (Sebastian Gehrig)

Session discussant: Felix Boecking

10:30-11:00 Tea + Coffee

11:00-12:30 Panel 4: Trends in Literature: Fiction on the Road Session chair: Cora Jungbluth

-      The Trend of Translating Sophia in the Late Qing (Xiong Jingjing)

Discussant: Lu Xiaoning

-      From East Lynne to Konggu lan: A popular story's cross-Eurasia tour and its multitextual network (Huang Xuelei)

Discussant: Irmela Hijiya-Kirschnereit

12:30-13:30 LUNCH: Indian food prepared for Western tongues

13:30-15:30 Hands-on-Workshop by Judith Hufnagel (Munich): How to scout a trend?

15:30-16:00 Tea + Coffee

16:00-17:15 Panel 5: Trends in Visual Culture 2: Cartoons Session chair: Petra Thiel

-      Imag(in)ing Transcultural Fandom: Animation and Global Media Communities (Sandra Annett)

Discussant: Barbara Mittler

-      Inducktrinating China? A Trendy European Disney Product’s Transcultural Travel to China (Jennifer Altehenger)

Discussant: Stanley Rosen

17:15-18:15 Roundtable Session chairs: Lena Henningsen, Jennifer May

Saturday, Nov. 29, 2008

Outing