University of Heidelberg

Trends on the Move: Transcultural Dimensions of Popular Flows
 Sponsored by the Cluster of Excellence “Asia and Europe in a Global Context”
and hosted by Project B12 “Rethinking Trends”

 October 28th – 29th, 2011
Karl Jaspers Centre, University of Heidelberg, Germany

(PDF)

13:00 – 14:00 - Registration and Reception (snacks & beverages)

14:00 – 14:30 - Welcome and Introduction

                      Barbara Mittler, Jennifer Altehenger

14:30 – 16:00
Panel 1: Mapping Transcultural Images: Gender, Body and Beauty in Consumer Culture (Abstracts)

Chair: Lena Henningsen

• Liying Sun: “Whose Health? How to be Beautiful? Incorporating Freikörperkultur (Nudism) into the Chinese Market (1925-1935)”
• Julten Abdelhalim: “ISO-Certified Pardahs and the Dislocation of Agency among Muslim Women in Kerala”
• Annika Jöst: “Contemporary Visualisations of Foreign Women in China’s Vogue and Elle – Layers of Othering as a Trend of Consumer Markets”
• Laila Abu-Er-Rub: “Striving for an International Look: the Trend of Travelling Beauties in Asia”

16.00 – 16.30 - Coffee Break

16:30 – 17:45
Panel 1 continued: Comments & Discussion

Discussants:

Susan Ingram and Raminder Kaur Kahlon 

17.45 - 18.00 - Coffee Break

18:00 – 19:30 - Keynote Lecture

Jing Wang: “Prosumers as Trendsetters: Change Agents on the Social Web”

19:45 - Conference Dinner

10:15 – 11:25
Panel 2: Mapping Pan-Socialist Cultural Consumption (Abstracts)

Chair: Liying Sun

• Xuelei Huang: “The Banality of the Sublime: Consuming Soviet Movies in Pre-socialist China”
• Jennifer Altehenger: “Children of the Crocodile: Cartoon Magazines, Political Satire and the Pan-socialist Project in the early PRC and GDR”
• Sebastian Gehrig: The Second “Evil Empire”? “Red China” and the “Yellow Peril” in Cold War Cinema

11:25 – 11:45 - Coffee Break

11:45 – 13:00
Panel 2 continued: Comments & Discussion
Discussants:

Matthew Johnson and Rana Mitter

13:00 – 14:15 - Lunch Break

14:15 – 15:45
Panel 3: Consumer Trends - Trend Consumers: Mapping Growing Markets in China and Japan (Abstracts)

Chair: Xuelei Huang

• Cora Jungbluth: “Creating Desire to save the World – The Evolution of Eco-friendly Consumption in China”
• Björn-Ole Kamm: “Gates and their Keys – Language Barriers, Flows and “Cosmopolitan” Gatekeepers of Japanese Pop Culture”
• Lena Henningsen: “Individualism for the Masses? Coffee Consumption and the Chinese Middle Class’ Search for Authenticity”
• Petra Thiel: “No Logo? China’s Branded Youth and Their Representation within Contemporary Chinese Literature and Art”

15:45 – 16:00 - Coffee Break

16:00 – 17:15
Panel 3 continued: Comments & Discussion

Discussants:

Karl Gerth and Harald Fuess

17:15 – 19:00 - Roundtable Discussion

Chair: Sebastian Gehrig

19:30 - Dinner

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