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Traineeship

Starting in autumn 2010, the Cluster's Press and Public Relations offered a 24-months traineeship:

Duties and Responsibilities

  • Development and implementation of project-oriented communication concepts
  • Development and design of printed matters
  • Writing and editing of news stories, press releases and media information in English and German
  • Consultation with event organisers
  • Supervision of journalists before, during and after interviews or filming
  • Taking photos during events, photo research, selection and editing
  • Developing and maintaining the website
  • Establishing and maintaining the social media channels on Facebook and Youtube
  • Media monitoring and preparation of press clippings and press reviews
  • Research and analysis of information, media and people
  • Other organisational and administrative tasks

External Internships

  • SAP (Global Communications)
    Media Relations
  • Universität Heidelberg (Communications Department)
    Online Communication, Media Relations, Corporate Publishing
  • Mannheimer Morgen (Newspaper)
    Local News
  • Condor Flugdienst GmbH (Communications Department)
    Media Relations
  • Spiegel Online (Online News Service)
    Newsroom Unispiegel
  • SWR4 Kurpfalz Radio (Radio Station)
    Regional News
  • Fahrwerk Ambient Media (Marketing Agency)
    Direct Marketing and Printing Services

Inhouse Workshops

  • "Das Kommunikationskonzept"
    with Dr. Alexander Häntzschel
  • "Journalistische Darstellungsformen"
    with Julia Koch
  • "Fotografie"
    with Christoph Bertolo
  • "Zeitungsanalyse"
    with Dr. Alexander Häntzschel
  • "Content Management System Typo3"
    with Eric Decker
  • "Einführung in Sharepoint"
    with Matthias Kirchner
  • "HTML für Anfänger"
    with Dr. Alexander Häntzschel
  • "Produktion von Soundslides"
    with Oliver Radtke
  • "Einführung in Photoshop"
    with Matthias Arnold
  • "Photoshop Advanced"
    with Matthias Arnold
  • "Einführung in InDesign"
    with Christoph Bertolo

External Seminars

  • "Volontärseminar für Pressestellen und Öffentlichkeitsarbeit"
    Journalistenzentrum Haus Busch, Hagen
  • "Pressefotografie in Theorie und Praxis"
    with Kurt Braun and Ulf Dahl, Volo-Netzwerk des Bundesverbands Hochschulkommunikation
  • "PR-Konzepte / Kommunikationsplanung"
    with Stephanie Bernoully, Volo-Netzwerk des Bundesverbands Hochschulkommunikation
  • "Marketing in Indien"
    DAAD Gateway-Germany
  • "Kreatives Schreiben"
    with Dr. Sebastian Poliwoda, Akademie der Bayerischen Presse
  • "Presserecht und Medienethik"
    with Frauke Ancker, Akademie der Bayerischen Presse

Networking

  • Runder Tisch Kommunikation und Marketing
    Universität Heidelberg
  • Pressetreff Rhein-Neckar
    Klaus-Tschira-Stiftung
  • DRPG Stammtisch
    Deusche Gesellschaft für Public Relations
  • Asien-Kommunikation Treffen
    Exzellenzcluster "Asia and Europa"
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